Discover our collection of clay face masks, made with naturally derived mineral clays for an easy at-home skincare ritual.
From pink and green clay to bentonite, Ghassoul, red and yellow clay, each mask has its own characteristics, making it easier to choose a clay that suits what you want from your skincare routine.
Our clay masks are vegan, cruelty-free and simple to prepare at home – just mix, apply, relax and rinse.
A clay face mask is a skincare treatment made primarily from mineral-rich clay.
Clay has an absorbent texture that can help remove excess surface oil and leave the skin feeling thoroughly cleansed and refreshed.
Different types of clay vary in texture, mineral composition and absorbency, which is why you’ll often see several types used in facial masks.
Rather than assuming one clay mask is right for everyone, it is worth choosing your mask according to your skin and how it responds.
Clay masks are popular because they provide a simple way to add a deeper-cleansing step to your skincare routine.
Depending on the clay and formulation, a clay face mask can help:
The important thing is choosing an appropriate clay and not leaving the mask on longer than recommended.
If excess oil and congested-feeling pores are your main concerns, a clay pore mask can be a useful addition to your routine.
Clay absorbs oil from the skin's surface, which can leave areas such as the forehead, nose and chin feeling cleaner and less oily after use.
You don't necessarily need to apply clay over your entire face either.
Some people prefer to use a clay mask only on areas that become particularly oily, such as the T-zone.
Clay masks do not permanently change the size of pores, but thoroughly cleansing the skin can make pores appear less noticeable temporarily.
Different clays have different characteristics, so choosing between them is part of building a routine that works for you.
Pink clay tends to have a softer feel than some more absorbent clays and can be a good place to start if you prefer a gentler-feeling clay mask.
Bentonite clay is highly absorbent and is commonly chosen by people looking for a deeper-cleansing clay treatment.
Green clay is another popular choice for oilier areas of the face and for skincare routines focused on cleansing.
Ghassoul clay, sometimes known as Rhassoul clay, has been traditionally used in beauty routines and has a naturally fine mineral texture.
Red clay gets its distinctive colour from its natural mineral composition and provides another option for anyone wanting to experiment with different types of face clay.
Yellow clay offers a different mineral profile and can be incorporated into an occasional clay-mask routine.
If you’re unsure which one to choose, start with our guide to finding the best clay mask for your skin and preferences.
Always follow the instructions supplied with your individual mask, but powder clay masks are generally straightforward to prepare.
Avoid allowing a clay mask to become excessively dry or uncomfortable on the skin.
For more detailed instructions, read our guide to how to use powder face masks.
More is not necessarily better when it comes to clay.
How often you use a clay face mask depends on:
For some people, an occasional weekly mask may be enough. Others may prefer to use one less frequently.
If your skin begins feeling tight, uncomfortable or irritated, give it a break and reduce how often you use the mask.
Read our full guide to how often you should use a clay face mask.
Not necessarily.
Leaving a clay mask on until it becomes extremely dry, cracked and uncomfortable doesn't automatically make it work better.
Follow the timing instructions for your chosen mask and rinse it away if your skin starts feeling uncomfortable.
A skincare routine should leave your skin feeling cared for – not like you've challenged yourself to see how long you can tolerate a face mask.
Both are face masks, but they create very different experiences.
A clay mask is normally chosen for its cleansing and oil-absorbing properties.
A sheet mask is usually soaked in a serum and focuses more on delivering the ingredients contained within that serum.
Your choice therefore depends on what you want from your skincare routine.
If you enjoy deeper cleansing and a traditional at-home facial ritual, clay masks are an easy option.
After rinsing away your clay mask, gently pat your face dry.
You can then continue with the rest of your normal skincare routine, which may include moisturiser.
This can be particularly useful if your skin feels slightly dry after using a more absorbent clay.
For more information, read our guide: Should You Moisturise After Applying a Clay Mask?
One of the reasons clay masks remain so popular is that they turn an ordinary skincare routine into something that feels a little more intentional.
You don't need an elaborate spa setup.
Cleanse your face, prepare your mask, put your phone down for a few minutes and enjoy the ritual while the mask works.
If you regularly use powder masks, our Spa Clay/Wax Application Set can also make mixing and applying your clay mask easier and less messy.
Bella Forever offers a variety of clay powders so you can experiment with different types rather than relying on one universal formula.
Our range includes:
Choosing the right one depends on your own skincare preferences and how your skin responds.
If you're new to face clay, start with one product, follow the instructions carefully and avoid introducing several new masks into your routine at once.
Want to understand clay masks in more detail? Explore our existing guides:
These articles cover choosing a clay, preparing and applying a mask, how frequently to use one and how clay masks can fit into a wider skincare routine.
Need help?
A clay face mask absorbs excess oil from the surface of the skin and helps remove everyday build-up when the mask is rinsed away. Different types of clay vary in absorbency and texture.
Clay can help absorb surface oil and thoroughly cleanse areas where pores are more noticeable. It does not permanently shrink pores, although freshly cleansed skin can make them appear less prominent temporarily.
For a powder mask, mix the clay according to the individual product instructions until it forms a smooth paste. Apply to clean skin, avoid the eyes and lips, leave on for the recommended time and rinse thoroughly.
This depends on your skin, the clay you choose and the individual product. Many people incorporate clay masks occasionally rather than daily. Reduce use if your skin becomes dry, uncomfortable or irritated.
There isn't one clay mask that is best for everyone. Different clays have different textures and levels of absorbency, so your choice should depend on your skin and what you want from the product.
More absorbent clays such as bentonite and some green clays are commonly used in skincare routines focused on excess surface oil. Always follow the individual product instructions and monitor how your skin responds.
Pink clay is commonly used in facial masks and has a softer feel than some highly absorbent clay varieties. It can be a useful option for people who prefer a gentler-feeling clay treatment.
Bentonite is an absorbent natural clay frequently used in face masks and other cosmetic preparations. When mixed with liquid, it forms a paste that can be applied to the skin and rinsed away after the recommended time.
Not necessarily. Follow the directions for your individual product rather than waiting until the mask becomes extremely dry or cracked.
We don't recommend leaving a clay mask on overnight unless a specific product has explicitly been formulated and instructed for overnight use.
You can continue with your normal skincare routine after rinsing your mask, including applying moisturiser if appropriate for your skin.
Daily clay masking is unlikely to be necessary for most people. Follow the instructions for your chosen product and adjust how frequently you use it according to how your skin responds.
Yes. Our clay face masks are vegan friendly and cruelty-free.
Our collection includes pink, bentonite, green, Ghassoul, red and yellow clay face masks, allowing you to choose from different mineral clays and textures.