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Purple Clay

Purple clayBrazilian clays are in huge demand this year and are all set to emerge as one of the hottest beauty trends. Thanks to the plethora of benefits they offer, it isn’t surprising to see their demand escalate sharply. All Brazilian clays are forms of kaolin clay, which naturally occurs in hot, wet climates, and purple clay falls under this category. Learn more about our purple face mask.

What is Purple Clay?

While you may not think that clay could naturally have such a bold colour, the beautiful soft purple colour of this clay is due to the high levels of magnesium in it. Purple clay benefits are mostly anti-ageing. Magnesium, after all, helps ensure healthy skin cells, which can make you look younger.

How is purple clay used?

Purple Brazilian clay is an excellent option for those who wish to prevent ageing skin that tends to become overly dry with appearance of wrinkles and fine lines. Since it is packed with magnesium, which is responsible for promoting healthy cell maintenance, this clay restores your natural radiance, thus making you look younger. That is the reason why purple clay is widely used in facial masks. It can also help prevent your skin from absorbing environmental contaminants and impurities, so it is often used in soaps. 

Benefits of Purple Clay Facial Masks

When mixed with water, this clay creates a slurry suspension. It is light and fine, and its colour varies depending on the presence of certain elements when it forms. It has excellent benefits when used as facial masks.


Free radicals cause great damage to the skin, and if neglected this issue can become a real problem later on. Since the harm spreads deep within, the longer you take to correct it, the more time it takes to detoxify your skin completely. Using purple clay face masks ensures that toxins are flushed out on a regular basis as it contains unique minerals and phyto-nutrients, thus preventing further harm and improving overall skin texture.

Makes Skin Smoother

Due to aging, exposure to sun and pollutants, and various other reasons, your skin becomes a total wreck! It becomes dry and rough, and gets flaky as well. Purple clay makes the skin smoother and restores softness.

Natural Radiance

When people begin to tell you about your skin looking dull and drab, it is time to sit up and take notice because it is a clear indication of natural radiance beginning to wane.  This clay contains minerals that help to bring back the former glow and boosts radiance by nurturing skin from deep within.

Deep Cleansing

Many soaps, scrubs, and facial masks are available in the market but most of them simply clean the surface of the skin, which doesn’t solve anything. However, this clay can penetrate deep within multiple layers of skin, and gently exfoliate and cleanse, thus removing impurities that cause breakouts. The high content of silica helps purify, detoxify and remove dead skin. Once all dead skin cells are removed, it allows pores to breathe as they become unclogged.

Deal with Signs of Aging

Purple clay stimulates circulation, which helps to even out skin tone and reduce appearance of lines and wrinkles. It essentially makes the skin firmer.

Regulate Moisture

You might associate oily skin with younger skin, but that is definitely not the case. A little oil in the skin is good because it keeps it smooth and soft, but too much oil leaves your skin shiny, and that isn’t attractive on anyone. A purple clay mask will absorb the oil without leaving the skin dry and tight like many others. One of the coolest benefits of clay masks is that as they remove excess oil, they also saturate the skin with the nutrients the body needs to keep the skin smooth. As the masks sit on the face, nutrients sink into the skin and do their job to make the skin feel suppler and look brighter.

Feel Rejuvenated

Over time, harsh cleansing can be drying and sensitizing, leaving skin feeling uncomfortable. As a result, your skin needs cleaning that is effective yet gentle. Purple clays help to visibly reduce the look of imperfections, and gently cleanse stressed areas. The skin feels refreshed and comfortable immediately after you apply the mask.

No Adverse Reaction

As mentioned, purple clay works marvellously for people with dull or tired skin. With a low concentration of minerals salts, purple clay is the perfect ally for dry and fragile skin. It doesn’t draw oils from the skin, and can typically be used on dry or sensitive skin without adverse reaction. However, it can be used on all skin types safely; rest assured, there won’t be any unwanted side effects.

Purple Clay Mask Recipe

It isn’t difficult to make clay masks using Brazilian purple clays. In fact, all you need to do is mix water into the clay slowly until you have created a paste. Then, apply the paste to your skin, wait for it to dry, and rinse it off with warm water. Alternatively, you could also make your clay mask by:
  • Mixing a small amount of honey into the purple clay before adding water. The honey will naturally soothe and cleanse your skin.
  • Using milk instead of water to make your mask. The milk helps restore moisture to your skin. Jojoba oil also works well.
  • Adding a small amount of rose water to your mixture to help you skin maintains a healthy pH balance and reduce redness.
  • Adding avocado to your mixture helps fighting the ageing process. Avocados are filled with healthy fats and antioxidants, so they naturally help reduce the appearance of wrinkles.
  • Leave on for about 5 minutes – don’t overdo or else it won’t have the intended effect.
  • Wash off with water, pat dry, and apply a toner and moisturise.

Purple clay can work wonders for your skin, provided you include it in your beauty routine and stick to a schedule. Applying a facial mask once or twice a week is sufficient to maintain great skin.

Purple Clay – Your solution for the flawless skin and beauty

Natural purple clay is the most effective anti-ageing solution. Enriched with minerals and active agents, it detoxifies and cleanses your skin as well as makes it soft, smooth, toned, full of radiance, and a purple aura. Best for people with broken or fragile skin.Pure purple clay